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From 5150 all the way to YES, we've got all the major board, boots and binding brands available in shops across the country. Here you get the lineup highlights straight from the brands themselves—they're choosing the products that they're the most excited about this year. And the result is the best selection of premium hardgoods we've ever collected in one gear guide
With exceptional value and great performance, 5150 is just what the budget-oriented customer is looking for. Money saved on gear means more days on the hill and more days when you can stop for an... 
In only two years on the market, the collaboration between outerwear giants 686 and footwear ballers New Balance has been an incredible match, blending killer style with super functionality.... 
Arbor is often thought of as one of the “eco-technology” leaders in the industry. One example of this is the introduction of bamboo sidewalls. Using bamboo reduces use of less friendly... 
The word from Artec is that wood is good and wood crafted into a snowboard in its high-tech factory in the Alps is even better. Highlights? Listening to the demand of our customers we are... 
Bataleon is back with its patented Triple Base Technology, which allows boards to perform in any conditions the mountain or weather can throw at you. Highlights? We at Rampion are most excited... 
In Bonfire’s second year producing boots, it continues to use the technologies offered by Salomon Snowboards while putting their own flavour in regards to the esthetics and style across... 
Burton rolls out another huge line filled with innovative and stylish product across all price points. From first-day grom to superstar pro-shred, there are multiple options throughout the Burton... 
This year marks the 10th anniversary for Capita. High quality control and performance in relation to price are a couple of the qualities Capita have become known for over the past few years. Look... 
Celsius remains true to its snowboard roots by being one of the truly independent snowboard brands in the industry. With a year of experience of boot design behind them, it continues to churn out... 
Essentially riding under the radar for the last few years, made-in-Canada Class Five has been gaining some attention through one of its sponsored rider’s contest-winning exploits—Mark... 
The big news for Clyde Snowboards is it will be available in shops across Canada. Until this point Clyde has been somewhat of an underground brand, sold only through its factory store in Calgary... 
Footwear giant, DC, has made big inroads with its snowboard line launched back in 2008. New shapes in its board line complement new outer shell and boot liner technology for 2010-11. Highlights?... 
If you’re looking for snowboards designed by investment execs and accountants then Dinosaurs Will Die is NOT the brand for you. DWD remains true to its roots by launching another impressive... 
Going into its 13th year, Drake continues to impress with new technology throughout its entire line. Finnish snow shred Antti Autti will give Drake some great exposure at the Vancouver Olympics... 
As a snowboard manufacturer, Elan is one of the biggest snowboard producers in the world. Their Alps-based factory boasts the latest technology in snowboard manufacturing. Highlights? Once... 
The guys in charge at Endeavor have 58 years of collective experience in the snowboard industry, so it’s safe to say they know what’s up. The company remains one of the few Canadian... 
Flow is the originator of the “Speed Entry” binding, and since its inception, other brands out there have tried to jump on the bandwagon and imitate what it perfected. The brand has... 
The designers at Flux have earned a reputation for creating the ultimate balance of comfort and performance. The right blend of materials and construction provides one of the most durable bindings... 
Forum continues to push the limits to make freestyle riding better while keeping product at prices that consumers can still afford. Look for huge tech advancements and improved graphics throughout... 
As one of the pioneers in the reverse camber movement, Gnu continues to improves its line for 2010-11. Banana Technology and Magne Traction are standard on every board. A brand-new binding system... 
Changes across its board, boot and bindings lines combined with some creative and unique graphics make this a good year for Head. They’ve also created a unique labeling system that makes it... 
Icon’s 2010-11 collection features boards with traditional as well with reverse camber and superior board options for riders in all skill levels from beginner to pro to match each rider's... 
Jeremy Jones says he started his brand to develop the “highest performance all-mountain weapons on the market: freeride boards that reflect everything I’ve learned both on the snow and... 
Along with lots of great new product, K2 is introducing the Bambooyah Core, the most indestructible core ever made. They’re so confident you won’t be able to break this coreits backing... 
With more than 20 years of history behind them Lamar still know how to deliver the goods. The 2010-11 line offers product at a great price point for riders who want to have a little coin left over... 
Not only have Lib Tech have been pushing snowboard design technology for years, it has also been working hard at being one of the most environmentally conscious brands out there. Bio-plastics made... 
Morrow has been building innovative snowboard products for close to 20 years. It continues to build boards, boots and bindings for all levels of riders and at a reasonable price. Highlights?... 
Never Summer continues to back its product is with a three-year warranty. Focusing less on excessive promotion and hype, Never Summer uses the highest quality materials, craftsmanship and customer... 
Nike came on the scene three years ago with a massive bang, creating boots it seemed the world wanted to get their hands on. With a team that includes Annie Boulanger, Gigi Ruff and Danny Kass,... 
Nitro’s 2010-11 line features the highest-quality materials, new shapes, new fits, better dampening to builds all across its entire boot, board and binding line. Highlights? With our... 
Going into it’s 19th year, Northwave boots appeal to all riding styles and abilities. Focusing on fit, style and performance, its new 2011 line looks to impress. Highlights? This year we... 
Prior celebrates its 20th year in 2010 and continues to maintain its roots as a solely Canadian-based company. In an era of mass production and outsourcing, Prior still handcrafts all of its... 
The crew at Ride know that if you’re not evolving in the ever-changing snowboard industry, you’re as good as dead. Eighteen years in the business, Ride still finds a way to come up... 
Simply put, Rome makes snowboard products that straight up work. Technological advancements throughout its entire board, boot and bindings line prove that the company is full of snowboarders... 
Following with 25 years of tradition, Rossignol rolls out another impressive line this year. Look for continued growth and new technology across the board in the year ahead. Highlights? We are... 
Roxy partners with the folks at Mervin Mfg once again for this year. Banana tech is incorporated throughout the entire line including Torah Bright’s signature collection. Highlights?... 
Mustache Menu? Has the design team at Salomon been watching a little too much Magnum P.I.? In all seriousness, the Mustache Menu is their unique way of helping you choose the exact combination of... 
Bringing back some of the most iconic graphics of the ‘80s and early ‘90s era of skateboarding, Santa Cruz once again has a firm grounding in Canadian snowboarding. Expect to see the... 
Founded by Pacific Northwest U.S. shred icon Dave Lee Signal snowboards is a rider-owned, rider-driven brand—rare in this world of corporate-owned companies. And building their own boards at... 
Sims has been around as long as snowboarding itself. When Tom Sims started his namesake over 30 years ago, the shred world was a very different place, but as today’s Sims line shows, there... 
Eight years in the industry and Stepchild remains as committed as the day it started. It helps that everyone involved in the company actually snowboards themselves. Lots of interesting board... 
In keeping with the economy, Technine is working very hard to be price conscious. Look for the same top-notch quality Technine is known for but also check out lower prices on its higher-end... 
Two thousand and ten marks the 15th anniversary for ThirtyTwo and, once again, they roll out an impressive line of boots. It continues to be one of the industry leaders with new and... 
Over the past six years, Union has introduced new materials, new processes and new levels of durability and performance time after time. For 2010-11, it continues to stand firm in their commitment... 
Vans has been making snowboard boots for close to 15 years, so you know its kicks are going to keep your feet happy. Highlights? The Hi-Standard, the longest-running model in the Vans boot... 
The big news for Volkl is its increased eco-friendly and corporate sustainability responsibility initiatives. It knows that sustainable and more ecological manufacturing is essential for our... 
Canadian shred icon David Carrier Porcheron is a man on a mission and his latest quest is Yes Snowboards. The 2010-11 line marks their second year in the industry and they have expanded their line... [1]
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