Olympus Pro Photographer Showdown Finalists revealed.

Mar 13, 2012

Whistler, B.C. – With only 1 month to go until the TELUS World Ski and Snowboard Festival, Whistler is snow-soaked and raring to go. Showing the world why we’re the number one North American ski resort is our favorite pastime, and we revel in the immense amount of talent that Whistler breeds, and attracts. A perfect example is the multimedia competitions at the festival. As the preeminent action sports photography contest in the world, the OLYMPUS Pro Photographer Showdown is an unparalleled celebration of still images and of the commitment shown to build a body of work that captures time and captivates the human spirit. Photographers from around the globe were invited to submit a 3 minute slideshow of their chosen photographs, of which 5 have risen to the top as the 2012 TELUS World Ski and Snowboard Festival Pro Photographer finalists. This year’s submissions included a mixed bag of snowboarding, skiing, surfing, mountain biking, skateboarding and BMX photography, and were judged by a selection committee comprised of key industry figures. The five finalists all receive $1500 as an appearance fee, and will duke it out on April 19th at the Whistler Conference Centre, when they each present a 9 minute slideshow of their life’s work, set to music. The sold out event is a festival favorite, and the audiences involvement comes in the way of the People’s Choice Award, an audience voted bonus prize of $1000 to one of the finalists. The specially chosen judging panel of industry experts will select the Best in Show winner, and the grand prize is a staggering $10,000. Past winners have included such pictorial superstars as Jordan Manley (2009), Brian Beilmann (2010) and Blake Jorgenson (2011). 

The 2012 TWSSF Olympus Pro Photographer Showdown finalists


Adam Moran grew up in the East Coast on the icy slopes of NH, VT and Massachusetts. Snowboarding has been a part of his life since he was 8 and that passion eventually landed him a job at Burton snowboards after finishing college. He worked his way up from the factory store to Global Team Manager and has spent years working with riders like Shaun White and Terje Haakonsen. With hundreds of days a year on the road with the Burton team, his relationships with the riders shows through in his photography, for which he always aims to present it from a documentary point of view. His travels have taken him around the world many times to places like Kamchatka, Russia to Hokkaido, Japan filling up passports while on his commute to work. These days Adam lives in Southern California and works as Team Photographer for Burton Snowboards.

Hailing from Hampton, NH, it's been over a decade of around the next corner adventures, adrenaline rushes, eye opening moments and humbling convictions for Brian Nevins. He began by producing editorial features for action sports and adventure magazines, which led him to a career that paints the pictures of athletes and musicians; and the ultimate recognition that, for him, it's all about the story. His photography style was molded from years of deep snow, reeling ocean perfection and the characters that told the tale along the way and as a Brooks Institute graduate, Surfer Magazine freelancer at large and co-instigator for, Nevins has experienced the art of photography from all angles. 

Raised in Scotland, Stoddart was part of a keen skier family after 4 years at a top London Art School, studying Theatre Design, she shunned the city life and fled to the mountains in search of snow. Ending up in Wanaka, New Zealand, with no real intentions to become a photographer, she candidly brought her much-loved camera to the snow and started taking photos of friends as a way to document the trips. Meeting the right people at the right time paved the way for Stoddarts first published photographs and suddenly she found herself on the back end of 9 back-to-back winters between Verbier, Switzerland and Wanaka, NZ. Deciding to try out a summer for size, Wanaka was the ultimate rejuvenation location and she tried her hand in at photographing other action sports such as mountain biking and BASE Jumping. Currently residing in NZ, she is enjoying the variety of lifestyle and photography opportunities that the island provides.

Jeff's love of snowboarding at an early age drew him into a lifestyle that has held his attention for more than 20 years. A staff photographer for Snowboard Canada Magazine and regular contributer to many more. At age 35 his photos grace the pages of magazines around the world, and he has no plans for this to slow down. For the past Five years Jeff has called Squamish home, sharing his time while not travelling or on snow with his wife and soon to be "on snow" Son.

In the world of professional snowboarding, Scott Serfas is one of the most prolific photographers on the scene. With over 20 Transworld SNOWboarding (TWS) covers to his credit and countless pro athlete careers launched through his lens, to say Serfas is influential on the snow scene is an understatement.

His success hasn’t just been in the snow universe. In the past year Serfas has won the Commercial Photo of the Year from American Photo Magazine and a TWS Cover he shot was recognized as a winning photo in PDN’s (Photo District News) Great Outdoors Photo Contest. However, it will likely be Serfas’ role as principal photographer for the highly acclaimed film “The Art of Flight,” that will launch his snowy images onto the mainstream stage. 

Mountain Culture Variety Show: Sunday April 15th, 7pm-12am, Whistler Conference Center

Coast Mountain Culture Magazine, and The Spearhead Huts Committee present the first annual “Mountain Culture Variety show”, Sunday April 15th 2012 at the Whistler Conference Center.

Come join us for an afternoon of multi media mountain madness, with presentations from big mountain slayer Johnny “foon” Chilton, Sherpas Cinema, Jordan Manley, Sterling Lorence, Chris Christie, Robin O’Neil and more!

MC maestro Mitchell Scott will drive, as we navigate the Bazaar of tales from the Spearhead range and beyond. There will be prizing, comedy, music and beer, so show your support for the Spearhead Huts foundation, and come join the spectacle!


The TELUS World Ski & Snowboard Festival is produced by Watermark Communications, a Whistler‐based event production & communications company, and presented in partnership with Tourism Whistler and Whistler Blackcomb. Having grown over 17 years into the largest annual winter sports and music festival in North America, the TELUS World Ski & Snowboard Festival is a 10 day and night showcase of the best of snowsports, music, arts and mountain life. Featuring major professional ski and snowboarding competitions, the largest free outdoor concert series in Canada, cultural events that match up art‐lovers and the art‐makers, career‐making fashion, photography and film showcases, the best spring snow conditions in the world, and burn‐the candle nightlife, the TELUS World Ski and Snowboard Festival is the poster child for the ultimate ski and snowboard festival experience. In blazing the way for the youth of tomorrow, the TELUS World Ski and Snowboard Festival lives up to its promise: ‘Party in April. Sleep in May.’

For information on the 2012 TELUS World Ski and Snowboard Festival, April 13-22, visit, or follow them on twitter @wssf.

Comment posting has been disabled.


Kody Williams: 2014 Edit
August 21, 2014
One Run With Jordan Phillips
February 3, 2011
#TBT History Lesson: Inside the...
September 11, 2014
Life After Snowboarding
June 17, 2014
[1] [2] [3] [4] [5] > » 


[1] [2] [3] [4] [5] > »