SNOWBOARDCANADA.COM Twitter SNOWBOARDCANADA.COM Facebook

Ski company trademarks words “snowboard”, “snowboarding”, “snowboarder” (April Fools!)

Apr 1, 2014

Author: Scott Birke

In a landmark decision affecting the entire snowboard™ world, Ski International Inc. now owns the rights to the words, “snowboard™”, “snowboarding™”, and “snowboarder™.” Effective immediately, the verdict grants the company a license fee every time the word is used. The company was granted the rights to “planche à neige” in 2001.

The words “Ski”, “skier” and “skiing” are older than 100 years and deemed public domain. 

Jacques Lemerde, Ski International Inc.’s CEO, couldn’t be happier with the verdict.

“Not only will these trademarks be excellent for our shareholders, but it shows that with enough money you can own anything,” Lemerde said from his La Hague, France, office. “And those in violation will now be swiftly contacted by our team of lawyers.” 

This isn't the first time that snowboarding has been co-opted by skiers. The Fédération International du Ski (F.I.S.), won the right to be the governing body of snowboarding prior to its first appearance at the 1998 Nagano Olympics. Their bid beat out that of the rider-run International Snowboard Federation, which caused an uproar in the worldwide riding community. As a result, the number one pipe contender, Norway’s Terje Haakonsen, boycotted the Games.

Ken Achenbach, snowboard legend and owner of both Camp of Champions and the Snoboard Shop (the first exclusive snowboard™ shop in the world), wasn’t pleased with the news.

“This is the thanks we get for saving their sport?,” he said from his home in Whistler, B.C. “We should charge them for sidecut and rocker,” he added, referring the many technological advances made by snowboarders™, which are now widely employed by the ski industry, with little or no attribution.

Jake Burton was not available for comment, but the word is starting to get out to the rest of the snowboard™ world.

For media, such as Snowboard™ Canada Magazine, and Snowboard™Canada.com this may mean changing the names of its media properties to SKIBOARD CANADA MAGAZINE and SKIBOARDCANADA to avoid paying the license fees.

Happy April Fools, kids...


NEWS - MOST READ

SIA Product Peep: Part 2
Feb 3, 2014
After what felt like a few hundred kms of walking and shooting, here's our second photo gallery post of brand new gear from the SIA tradeshow in...
Billabong Week @ Camp of Champions
Aug 5, 2014
 Man, the good times documented from Camp of Champions this year is off the charts. The Billablong week highlight reel is no exception....
Snow Show Pro-Am Rail Jam
Oct 23, 2013
The Ontario snow season got an early boost with the new Toronto Snow Show featuring the Snow Show Pro-Am Rail Jam contest this past weekend....
THE I FOUND INVITATIONAL – STONEHAM GOLF CLUB...
Aug 15, 2014
THE I FOUND INVITATIONAL – STONEHAM GOLF CLUB AUGUST 29th 2014 Once again the famous I Found Invitational golf tournament will take...
10 riders wins Ride Shakedown
Apr 6, 2014
The 13th edition of the Ride Shakedown, presented by Videotron crowned not one, but ten champions on Saturday night at Mont St-Sauveur. Due to...
[1] [2] [3] [4] [5] > » 

MOST VIEWED

[1] [2] [3] [4] [5] > » 

THE LATEST

Video
Burton Presents: The Teaser
September 2, 2014
Video
thirtytwo Spot Check: Mt. Hood
August 29, 2014
Features
#TBT History Lesson with Martin...
August 28, 2014
Video
FootyFEIND @ High Cascade
August 26, 2014
[1] [2] [3] [4] [5] > » 
SBCSKATEBOARD SBCSURF SBCWAKEBOARD SBCSKIER SBCKITEBOARD WINDSPORT WAKESTOCK SBC RESORT GUIDE  CONTACT ADVERTISE


COPYRIGHT 2008 SBC SNOWBOARD CANADA MAGAZINE. ALL RIGHTS RESERVED.
NO PORTION OF THIS WEBSITE MAY BE REPRODUCED, COPIED OR REUSED IN ANYWAY WITHOUT PERMISSION FROM SBC MEDIA INC.