Red Mountain adds nearly 1,000 acres in-bound terrain

Sep 26, 2012

Author: Scott Birke

Red Mountain, B.C. has just announced a massive expansion to its resort. The site of Snowboard Canada's Grade EH Board Tests for the last two years will soon include the formerly hike-access only, Grey Mountain, adding almost 1,000 acres to Red's already epic 1,685 acres—about the same size as Mt. Baker Ski Area, WA.

“The scale of this expansion is a true game-changer for RED Mountain Resort and for the community of Rossland,” said Howard Katkov, President and CEO of Red Mountain Resort. “The management team has spent the last eight years carefully reinforcing the company’s infrastructure, investing 50 million dollars in the facilities and completing world class slope-side accommodations."

Red's well-known for its light, dry snow, lack of lift lines, incredible trees and steeps, 2,919 feet of vertical, and the ability to drop in 360 degrees from the top of its Motherlode lift, essentially without getting stuck or lost. This new Grey Mountain expansion will open up more family-friendly intermediate runs and, like the other two mountains at the resort (Granite and Red mountains), Grey's also volcano-shaped making it 360 degree ridable from the top.

For 2012-13, Red will be shuttling skiers and riders, in groups of nine, to the top of Grey using a new Alpina Sherpa -- an oversized snowmobile-bus. Red has purchased a Poma Quad Chair for installation next summer. At the completion of run development, Grey Mountain will have 22 actual runs, leaving plenty of trees and terrain variations for riders to express themselves on.

“We see the Grey expansion as an expression of our commitment to the next generation of skiers and snowboarders, as well as to our current fans,” explains Fran Richards, vice president, marketing. “We share their values when it comes to mountain recreation and feel a deep responsibility to protect the wonderful ski experience at Red. We truly see Red as an endangered species, one of the last resorts that celebrates the true skiing experience: offering wide open terrain and all the amenities one expects, without the rampant commercialism that has significantly changed the face of the ski experience throughout North America. Many recreational skiers and snowboarders have never experienced a pure world like Red and we’d like to show them that the other side is, in fact, better.”

Red Mountain is located in Rossland, BC, a scenic mining town dating back to 1898. It is the oldest ski area in Western Canada and the last great, undiscovered resort in North America.

For more, go to RedResort.com or check out the edit below.

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